Description
The Product Managers’ Handbook Worksheets Templates Third Edition Linda Gorchels
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Guidelines for successfully managing your company’s most vital competitive assets – its products
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All-new information on product management brand strategy and global brand management
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Expanded guidelines and insights for getting top performance from teams and team members
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Insightful “Business Briefs” featuring case studies of leading companies
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Provides a straightforward template that you can follow to create and deliver superior products and services to your company’s customers while at the same time providing long-term to your company
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Includes CD of worksheets and templates
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