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Marketing Elliott Rundle-Thiele Waller Paperback 2010 English Textbook VGC

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Marketing: Elliott Rundle-Thiele Waller (Paperback 2010) Textbook University

Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial crisis.

A new ground-up work from the best selling author team that first adapted Pride and Ferrell’s United States marketing text for the Australiasian market, its highly visual presentation is designed to engage students. Numerous real world examples of marketing in Australia, New Zealand and the Asian region are provided, featuring a diverse range of organisations, goods and services.
Coupled with detailed coverage of the latest marketing theory, research and thinking, this text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.

Key Features:

Author(s): Elliott PublisherJohn Wiley & Sons Australia Ltd
Date of Publication: 04/09/2009
Language: English
Format: Paperback
ISBN-10: 0470819650
ISBN-13: 9780470819654
Subject: Business, Accounting & Vocational: Textbooks & Study Guides

Publication Data:

Place of Publication: Milton, QLD
Country of Publication: Australia
Imprint: John Wiley & Sons Australia Ltd
Out-of-print date: 23/11/2012


Weight: 1340 g

Additional information

Weight 2000 g
Dimensions 25 × 15 × 5 cm


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