Looptail is Bruce Poon Tip’s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company – and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy.
His unique appraoch has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no CEO at G Adventures – instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there’s no CEO, there is a company Mayor, who take the pulse of corporate morale. There’s no HR department – but there is a Talent Agency and company Culture Club.
It hasn’t always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip’s vision, G Adventures has floruished and has done its best to maintain its looptail approach. In short, it’s been an extraordinary ride, and in many ways G Adventures is at the vanguard of what modern-day companies are beginning to look like.
A first-hand account of how one man’s desire to do the right thing in business and generate profits can be blended into a win-win for all involved.
From the Back Cover
Can a company be cool . . . socially responsible . . . and still make money?
Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world’s most successful adventure travel company. G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year.
It’s all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up.
In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energised, and his customers extremely happy.
This is a singularly stunning story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win-win for all involved.
About the Author
A native of Trinidad, Poon Tip grew up with his family in Canada and still lives there. He is the founder of the travel company G Adventures.
- Publisher : Piatkus (3 April 2014)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 0349404593
- ISBN-13 : 9780349404592
- Dimensions : 13.3 x 2.1 x 19.8 cm