In Stock

After Steve: How Apple Became a Trillion-Dollar Company, Tripp Mickle, Paperback

$23.99

1 in stock

SKU: B772VG

Description

After Steve: How Apple Became a $2 Trillion Dollar Company and Lost Its Soul 
by Tripp Mickle 
Paperback – 29 April 2022
RRP $34.99

Condition: New, never read. Minor marks and folds on cover as shown in photos.
From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Product details
  • Publisher ‏ : ‎ HarperCollins GB (29 April 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 0008527849
  • ISBN-13 ‏ : ‎ 9780008527846
  • Dimensions ‏ : ‎ 15.3 x 3.8 x 23.4 cm

After Steve: How Apple Became a $2 Trillion Dollar Company and Lost Its Soul 
by Tripp Mickle 
Paperback – 29 April 2022
RRP $34.99

Condition: New, never read. Minor marks and folds on cover as shown in photos.
From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Product details
  • Publisher ‏ : ‎ HarperCollins GB (29 April 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 0008527849
  • ISBN-13 ‏ : ‎ 9780008527846
  • Dimensions ‏ : ‎ 15.3 x 3.8 x 23.4 cm

eBay Trusted Seller
sydney-based
100% satisfaction
easy returns

PAYMENT

We accept the following payment method:

Immediate payment via PayPal is required to secure your item.

SHIPPING

Dispatch: 

Within 1 business day of receiving payment.

Standard Delivery: 
2 to 7 business days after dispatch
Express Delivery: 
1 to 3 business days after dispatch

International Shipping: 
We ship worldwide! Postage costs should be calculated during checkout – otherwise message us for a quote or more info.

RETURN

30-Day Money Back Guarantee

Returns, refunds or exchanges are accepted if item is not as described in the listing or in some cases if it arrived damaged. Change of mind is accepted if item has not been used and is in original, sealed condition. 

After Steve: How Apple Became a Trillion-Dollar Company, Tripp Mickle, Paperback

IMAGES

DESCRIPTION

After Steve: How Apple Became a $2 Trillion Dollar Company and Lost Its Soul 
by Tripp Mickle 
Paperback – 29 April 2022
RRP $34.99

Condition: New, never read. Minor marks and folds on cover as shown in photos.
From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.
In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.
Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.
Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Product details
  • Publisher ‏ : ‎ HarperCollins GB (29 April 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 0008527849
  • ISBN-13 ‏ : ‎ 9780008527846
  • Dimensions ‏ : ‎ 15.3 x 3.8 x 23.4 cm

1000-things

Additional information

Weight 0.800 g
Dimensions 30 × 20 × 6 cm
Book Title

After Steve

Narrative Type

Non-Fiction

Publisher

HarperCollins

Original Language

English

Intended Audience

Adults, Young Adults

Publication Year

2022

Type

Novel

Format

Paperback

Language

English

ISBN-13

9780008527846

Genre

Biographies & True Stories, Engineering & Technology, Finance

Topic

Business Analysis, History of Technology, Management Techniques, Technology, Apple

Country/Region of Manufacture

United Kingdom

Condition

Very good

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.