Esquire Covers at MoMA by George Lois (Hardcover, 2010) Magazine Photography

Hardcover – 20 May 2010

RRP $115

In 2008, the Museum of Modern Art acquired a wide range of George Lois’ groundbreaking Esquire magazine covers and put them on display for a full year. 

The Esquire Covers @ MoMA catalogs entire exhibit along with unseen images from Lois’ private collec tion, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. 

George Lois, who led advertising’s creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire – a leading proponent of another creative revolution of the time, New Journalism – was on the cutting edge of profound changes in American culture. 

With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist’s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that. AUTHOR George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. 

Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.